Corporate sponsorship of Pride parades around the world has steadily increased in recent years. Led by the most popular and more recognisable brands, more and more global corporations are taking part in the festivities, and that means plenty of opportunity for balloon partnerships with world-renowned clients! Check out our biggest tips for the biggest Pride celebrations below!
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Design like you are in a big room. Don’t forget the Principles and Elements of Design just because you might be outside. Always consider repetition, unity, and balance of the design. This will give your displays more impact and create the WOW factor! |
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Movement. With any displays being carried or worn, you can create a differing display from the movement of the person carrying it. Consider the impact of the pole being twirled or the person moving. You can look at synchronisation or elements within a design that will create a unique look as they are being moved, or the synchronisation of several pieces being moved that will create fun and fascinating displays that would not be viable if they were just standing still. |
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Functionality. Giant displays do make an impact, but you need to consider how to deliver or move the display. How easy are the displays to carry or wear? Consider that any designs being used in a march or parade could be carried for hours! They may only be balloons, but you try holding a huge pole with balloons for several hours! |
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Weather. When you are outside you obviously have to consider what impact the weather will have on your designs. Sun and heat, cold or windy, be sure to keep in mind what impact will this have on your designs. |
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Health and safety. Always consider the safety of anyone interacting with the balloon displays and those watching the parades. Make sure to do appropriate risk assessments before, during and after designing. Not only do you need to think about how you create the designs, but also how they will be used and carried, plus the environment they will be used in. |
Parade Decor Basics
Not sure where to start with parade decor? Here are four popular types of balloon designs used at parades:
- Floats: a decorated platform, either built on a vehicle like a truck or towed behind one on a trailer. Balloons may be accents on an existing float, or they may take center stage with a full float made out of balloon sculptures.
- Parade poles: balloons attached to a pole that is carried throughout the parade route. Ideally, your parade pole is designed to wave around in the air and interact with the crowd.
- Balloon letters: parade poles shaped like letters. They can be used to spell out a company name or words that deliver the message the client wants to send.
- Balloon backpacks: balloon designs carried on the shoulders like a backpack. Wearing a balloon backpack keeps your hands free for other things like tossing candy or carrying a parade pole.
New Pride Designs
The Rainbow Stripes 18” Heart Microfoil is perfect for pride decor or deliveries.
Rainbow Pride Centerpiece
Put pride on display with this rainbow-themed centrepiece topped with the “Rainbow Stripes” Microfoil™ Heart with white vinyl customisation!
Swirling Rainbow “P-R-I-D-E”
Say it loud, say it proud with this display of “Rainbow Stripes” Microfoil Hearts and rainbow-coloured Qualatex balloons with white vinyl customisation!
Need more inspiration?
Check out the “Take Pride in Your Parade Decor” article from Images OND16.
Read it hereInterested in finding a Pride parade in your area? Check out the Global Pride Calendar.
